Skip to main content

Recruitment agency criticised for sexist job adverts

By October 13, 2016Current Affairs
Sexist Job Adverts

A London-based recruitment agency has found itself under fire for advertising sexist job adverts that not only state that just “beautiful” women should apply, but some adverts even go as far as requesting specific bra sizes.

Matching Models posted sexist job adverts on their website looking for a flight attendant and PA, stating that applicants must have brown hair with size B/C cup breasts.

There are also other adverts on the website that specify how applicants must look in order to be considered suitable for the position. For example, one advert said that applicants must have B/C cup breasts, blue eyes and long hair, whilst another invited applications for a “sexy female driver” to be a personal chauffeur to a businessman and polo team owner.

Matching Models claims to be the agency that recruits beautiful and talented people, claiming that they understand how important it is to have the right people representing a company, as first impressions always count.

But unsurprisingly, female rights groups have slammed the adverts saying that men would never be the subject to this type of treatment either in terms of recruitment or generally in the workplace. Some critics have said that the advertisements look dated, as if they have come straight out of the 1970s; and that women in 2016 should be able to expect much more from their working life than just being seen as a pretty face with the right size breasts.

The Equality and Human Rights Commission (EHRC) has also criticised these adverts calling them, “appalling, unlawful and demeaning to women”. The EHRC has said and that they will be immediately contacting Matching Models to request that they clarify their recruitment practices.

Interested in what we do?

Get the latest news from HR Solutions delivered to your inbox