Business Support – Sales and Marketing (IAP 2/7)
This webinar is the second of seven of our free Business Support series in partnership with Nordens Chartered Accountants. Over the series, Joe Sword, Head of Strategic Planning at Nordens, guides you through ‘7 Key Successes’ which are: 1. Vision and Goals, 2. Sales and Marketing, 3. Mindset, 4. Cashflow, 5. Systems and Processes, 6. Profitability, and 7. Team and Culture.
This webinar recording covers the second segment of the Interactive Accelerator Program (IAP) which is sales and marketing. In any competitive business climate, the sales and marketing aspect of a company is usually the first to be downsized or cost cut. However, often these departments are one of the most misunderstood and overlooked parts of a business. Putting in place an efficient marketing strategy can widen the goalposts of your outreach and broaden the exposure of your product or service. Through social media, SEO, data analytics and customer relationship management (CRM) systems your business can grow to monumental levels, keeping current clients happy whilst attracting new customers on a grand scale.