CV Advice
What are employers are looking for in a CV?
Your CV is your opportunity to sell yourself to a potential new employer. You have to remember that yours is not the only CV and the reader will often skim read to do an initial shortlist, so your CV must stand out at first glance.
You must not send a generic CV for every job you apply for. You need to review what the employer is looking for and fine tune it and the covering letter each time. Employers know when they receive a generic CV, especially if it is photocopied and remember if you send it via email, readers can view the properties set up and see when you created and amended it.
You can be eliminated at the initial reading of your CV because it does not reflect the skills and experience the employer is looking for and there are major errors in the words or the layout that stand out. Maybe the facts they wanted to see were there but not clearly expressed as you may have buried this in the text somewhere or simply the CV was difficult to read. Whatever the reason if your CV contains these basic errors, it is too late for you if you have submitted it.
CVs must be clear, easy to read and offer the skills and experience the client is seeking. CVs are shortlisted that best fit the job description and/or requirements specified or if they see some potential.